2023 Essential Masterclass
Make a living
doing what
you love
You are doing something super cool. Isn’t it about time to make a living doing what you love?
Do you hate math?
Scared by your numbers?
Accounting a foreign language?
Take the guesswork out of achieving your dreams
In this essential masterclass, you will leave understanding how to determine the sales needed to reach your salary goal and the four levers impacting profitability.
Module 1
Understand your numbers
Module 2
Analyze your business
Module 3
Create your plan
Module 4
Scenarios for growth
4.8/5
Satisfaction
99.9%
Recommend
100%
Actionable
Course overview
Stop guessing and start planning your way to a more secure future.
Module 1
1 Hour
Understand your numbers
We help you grip on revenues, costs, & profits in a simple straightforward way
Module 2
1 Hour
Analyze your business
Our guided process reveals changes to improve your profitability
Module 3
1 Hour
Create your plan
We will walk you through how to brainstorm and prioritize to reach your goals
Module 4
1 Hour
Scenarios for growth
Learn how to use scenarios to fine tune your plan and make confident decisions
It's about you and your business
Ideas aren’t enough. We will guide you on how to apply your new skills to your business.
Learn
Apply
Repeat
Perfect for what you are bulding
Whether you sell flowers or fish Profit Decoder has you covered.
Retail
Physical training
Restaurant & bar
Aquaculture
Manufacturing
Food truck
Floral studio
Craft brewing
Event planning
Handmade goods
Doggy daycare
Farming
Vintage resale
Technology
Packaged food
and more...
Does this sound like you?
Now you
Chaos and anxiety monster
The plan you have is to do more of everything and clone yourself
You pay yourself when you have money “left over”
You have so many ideas you don’t know where to start
Figuring out how to actually make money feels out of reach
You never feel like you have enough time, money or control
You're spending too much time on things that you hate - like figuring out the numbers
New you
Confident and with a plan
You’re focused on how to generate the most profit doing what you love
Your salary is built into your business and accounted for in all decisions
You have prioritized your ideas and know where to start
You’ve got a profit plan and know how to make adjustments if things change
You see and are experiencing growth, allowing you to grow your vision
Figuring out your numbers is easy and you are spending more time doing what you love
How we learn
You will see creative ways of explaining concepts that make them accessible to people without financial or math backgrounds, which you won't see anywhere else, honed by 20+ years of experience.
Interactive
and safe
Join a community of peers who are trying to build a better business for themselves.
Get expert
support
Ask questions and get real answers in a safe and productive learning environment.
Engaging and impactful
Each session is packed with visual and engaging explanations of financial concepts made simple.
What you get
More than a masterclass. A compass to success.
.png)
The leaders
Our purpose is helping creative people make more doing what they love
Jay
Jordan
Hey! Jay and Jordan here
We created this essential master class to help entrepreneurs use financial knowledge to achieve their profit goals and creative dreams.
From farming oysters to a shuffleboard nightclub, we have been side-by-side with hundreds of creative people who started a business excited to do what they love. But too often, we see people pouring their hearts into a business only to end up with too little.
A little about us
Worked with over 100+ small businesses
Started and helped scale businesses from $0 to $M in sales
Scaled businesses from launch to 15+ locations
Scaled businesses from U.S. to global markets
We work hard to
please hard workers
100's of inspiring entrepreneurs say it best
"This was unbelievably helpful for me. Can't say enough good things about it."
Togue
Downeast Dayboat
"Awesome. The tool was extremely fun and useful."
Leah
Dream Goats
"Very impressed with the amount of material covered in a short time"
Steve
Blue Ox Malthouse
"Just what I needed...helpful and simplified and explained ultimately in the context of taking our financials by the reins. Or taking the financial controls."
Jodi
Fresh Food Generation
"Concrete next steps are always appreciated. I am either a vision person or a getting things-done person. This comes naturally to me. What doesn't come naturally is prioritizing "What should I do now?"
Azur
Vermont Tortilla Company
"The whole experience was valuable on so many levels"
Michelle
Spruce & Gussy
"Slides were great, really clear explanations, it did not feel exhausting or overwhelming. I learned a lot and the concepts I already knew were reinforced."
Cassandria
Fresh Food Generation
"Very glad we are walking out of here with some key goals and next steps and I like the two tools (Apollo and priority quadrant) I can use with my staff to help determine work plan priorities. Also, the conversation really brought up some key existential crisis questions we need to be asking about our programs and their long-term sustainability."
Jennifer
New Entry
"I went to school for mineralogy and petrology, so needless to say, I have very little business finance experience. It was awesome. I learned a lot, and it also put into perspective just how much I need to learn before we launch."
Ian
Beech Mountain Distillery
"Wish I had this years ago."
Isaiah
Merifarm
"Loved this program and got many insights program."
Stephan
Merifarm
"Seriously, the clearest way these concepts have ever been presented to me."
Molly
Little Red Flower Truck
"So much information conveyed in an easy-to-understand format.
Erik
Maine Maker 3D
"We can use these tools to create a better track and stay on it. A good reminder that constant planning and adaptation will be necessary!"
Carol
Byer
"I thought the flow and timing were good. The session length each day was good, with enough time to absorb and not too long as to be overwhelming. Very informative, tangible and useful!"
Al
Maine Maker 3D
"I thought the flow and timing were good. The session length each day was good, with enough time to absorb and not too long as to be overwhelming. Very informative, tangible and useful!"
Al
Maine Maker 3D
"I've spent so many hours trying to create spreadsheets that weren't as useful!"
Jon Stein
Founder, Fogtown Brewing Co.
Make it your year
Profitability is in your reach
FAQ
Logistics and timing
How long is this master class?
The master class is 3 sessions, lasting one hour each.
How long will I have access to master class materials and tools?
As a member of the master class, you will receive a 1-year subscription to our Growth Plan ($140 value) that lets you create 10 scenarios, model cost and price changes, set a sales volume goal and develop a profit plan. The class resources, such as the templates and worksheets, are yours to use as long as you like.
How does a live master class work?
A live master class uses familiar platforms like Zoom, so participants can ask questions and chat with the instructors and each other throughout the class. Live classes are more engaging and do more to build a community over the 3 sessions.
I don’t have time right now…is this course given again?
Yes, we do the courses periodically. Sign-up to our email list to be notified of future courses and the latest ideas from Profit Decoder.
When is the next course?
While we don’t have the schedule yet for the next course, sign-up to our email list to be notified of future courses and the latest ideas from Profit Decoder.
Pricing and payment
Does this master class qualify as a business expense?
It might, depending on your business.
Do you offer discounts?
At this time, we are not offering discounts for individuals.
If I join, can I upgrade my Profit Decoder plan later?
As a member of the master class, you will receive a 1-year subscription to our Growth Plan ($140 value) that lets you create 10 scenarios, model cost and price changes, set a sales volume goal and develop a profit plan. You are always welcome to upgrade your plan in the future.
Can I purchase this course and have my team members join?
The course pricing is for one person. We’d love to have team members join provided each of them purchases the master class.
Learning and outcomes
What will I be capable of doing after the program?
After the program, you’ll be capable of using Profit Decoder to: Build a profitability plan, model cost changes, model price changes, and create new scenarios to analyze different parts of your business
You’ll also understand the 4 elements of profitability and know how to use the prioritization matrix to create a plan of action.
You’ll also understand the 4 elements of profitability and know how to use the prioritization matrix to create a plan of action.
How is this master class different?
We’re different in two ways. First, we remove the intimidation and fear of math and make these concepts relatable to people without formal business training. We have gotten rid of the accounting jargon and MBA speak. Second, over the three sessions, you will have a fundamentally different understanding of your business.
Does this program apply to my industry?
The program only applies to industries that need to consider changing costs and prices, setting sales targets and how to make a living. So if you are in some magical industry that doesn’t consider these things, please tell us about it. We want to get in on the action.
I haven’t started my business yet - can I still take this masterclass?
Yes! Congratulations for tackling problems before they arise! The master class will help you understand key decisions around costs, pricing, sales and profits so you can plan for success. It is much less expensive to make mistakes in a model versus in real life.