Jay Friedlander

Co-Founder Profit Decoder
jfriedlander
Highly recommended

About me

Hello, I’m Jay, one of the co-founders of Profit Decoder. I enjoy helping businesses like yours get a grip on their finances. Let’s face it, if you don’t understand your financial data you are flying in the dark. I have worked with hundreds of start-ups and small businesses and have a talent for demystifying the numbers so you can easily make informed decisions to grow your businesses.

My approach throws out confusing explanations and brings together experience consulting with start-ups and small businesses, as well as companies with billions in sales. In addition, I have taught  entrepreneurship for over two decades around the world and had my work covered in The New York Times, Entrepreneur and dozens of other media outlets.

With Profit Decoder, I help you enter the numbers as you understand them, leaving behind the accounting speak and spreadsheet confusion. Together, we can get to answers with impact, so you can improve your business and your life.

How to work with me

Select help

Pick from a guided package or a single session.

Book your call

Select a time that works for you and let's make it happen.

Get things done

Hop on a video call, tackle your goals, and get expert support.

Our coaching program is all about helping you rock the numbers game without the headache. Let's work together and we'll dive into:

Making Profit Less of a Mystery

Understand your finances without the boring jargon, and learn savvy ways to boost your bottom line.

Nailing Your Pricing

Figure out the sweet spot for your prices and costs so you can earn more income without scaring off customers.

Setting Your Profit Goal

Let's define your profit target and map out your business's growth journey together.

Crunching Scenarios Like a Pro

We'll guide you through 'what-if' scenarios, so you can stay ahead of the curve and make solid decisions when it's crunch time.
People ask about
  • New Product Launch
  • Pricing Strategy
  • Cost Reduction
  • Business Expansion
  • Equipment Expenditures
  • Staffing Decisions
  • Loan or Financing Decisions
  • Marketing Campaigns
  • Marketing Campaigns
  • Renovation or Facility Upgrades
  • Whole Business Analysis
  • Evaluating Trade Shows
How do the 1:1 video sessions work?

In Profit Decoder, you'll have the opportunity to work independently on your business's financial challenges using our intuitive tools. During our 1:1 video sessions, we'll review your progress, discuss any hurdles you may be facing, and provide expert guidance to help you overcome these challenges and drive your business towards greater profitability.

How is Profit Decoder used as part of the coaching program?

Profit Decoder serves as a powerful tool within our coaching program, providing you with intuitive features to analyze your business's financial data, set profit goals, and model different scenarios. Our coaching sessions integrate this data, allowing us to provide personalized guidance and strategies to optimize your business's profitability based on the insights gained from the platform.

What is required of me?

In Profit Decoder, you can independently address your business's financial challenges using our intuitive tools. During 1:1 video sessions, we'll review your progress, discuss hurdles, and provide expert guidance to drive your business towards greater profitability.

What type of computer do I need?

We recommend using a desktop or tablet for meetings, along with a reliable internet connection in a quiet location.

Can I reschedule or cancel my session?

We understand that life can be unpredictable, and we're here to help you stay accountable while being flexible. You can reschedule your session up to 1 week in advance through our booking platform. In case of any unforeseen circumstances, exceptions can be made on a case-by-case basis. Simply reach out to our support team, and we'll do our best to accommodate you.

Do you have a guarantee?

Yes, Profit Decoder is committed to your satisfaction and success, offering a 30 day satisfaction guarantee. If you're not satisfied, contact our support team, and we'll work with you to make it right.

What Isn't Covered?

While our coaching program focuses on enhancing your business's financial management and profitability, please note that our services do not extend to providing legal or tax advice. Additionally, we do not handle direct financial transactions or manage accounting tasks. For complex legal or tax matters, we recommend consulting with a certified professional in the respective field.

Is my information safe and private?

Your privacy and trust are crucial to us. Any information shared with your coach is kept private, and we implement security measures within Profit Decoder to ensure the security of your data.

Reviews

5
5
5
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/5
Jackson
Fresh Food Generation
Anonymous
Excellent facilitation and it is clear he really cares.
5
5
5
5
/5
Steve
Old Dog Baking Co.
Anonymous
wish I had him as a professor in college
5
5
5
5
/5
Robby
Thirty Acre Farms
Anonymous
father figure, wise, great teacher, good explanations, strict yet easy going
5
5
5
5
/5
Shirley
Vermont Chevon
Anonymous
An excellent facilitator with a broad base of knowledge and experience working with entrepreneurs providing me a safe place with excellent resources to pursue my passion for my businesses goals.
5
5
5
5
/5
Simon
Thirty Acre Farms
Anonymous
Great understanding of the subject and good at keeping it interesting over a long day
5
5
5
5
/5
Cody and Shannon
EZ 2 Go Salads Wraps
Anonymous
very knowledgable and approachable
5
5
5
5
/5
Susan
Vermont Switchel Co.
Anonymous
So wonderfully full of ideas and thoughts and provided a good balance between pushing us to improve and knowing when we hit diminishing returns on efforts.

Overall Rating

4.9
113
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Top Mentions in Reviews

Humorous
Knowledgeable
Approachable
Supportive
Excellent Facilitator
Clear Explanations