Hey! Jay and Jordan here

From farming oysters to a shuffleboard nightclub, we have been side-by-side with hundreds of creative people who started a business excited to do what they love. But too often, we see people pouring their hearts into a business only to end up with too little.

So, we decided to do something about innovative people getting short-changed, and that's how Profit Decoder and our masterclass were born. We remove the intimidation from learning business skills so entrepreneurs can take control of their ventures.

Nothing makes us happier than seeing the lightbulb moment when entrepreneurs see how to improve profitability and make more by following their dreams.

Jay Friedlander and Jordan Motzkin are real people who give a damn about enabling people to follow their passion. We are entrepreneurs and professors who have taught hundreds of innovative business owners how to achieve profitability.

Join our movement to give creative business owners a fighting chance.